Uyanga Amarsaikhan was a banking professional on maternity leave when she developed the concept for URmine, a children’s clothing brand that seeks to combine quality, affordability with a broad selection. She set up her own production facilities in Mongolia in 2017. Children’s clothing is a competitive market, where brands struggle to distinguish themselves from their competitors. Uyanga sought for support from the We-Fi funded programme ‘Women in Business’, run by EBRD. Through the program’s consultancy services, UR.mine was able to re-launch under a new brand identity emphasising material quality, comfort, design and price. In a short time, this campaign increased the brand’s visibility. Following the re-launch, Uyanga’s sales tripled and she is looking to explore new product lines and expand into new international markets.
Read more about Uyanga’s story here.