Opportunities at We-Fi

Communications Associate - Online Producer


The Women Entrepreneurs Finance Initiative (We-Fi) is a multilateral partnership, housed in the World Bank, that aims to unlock financing for women-led/owned businesses (WSMEs) in developing countries. We-Fi’s partners include 14 donor governments, six multilateral development banks as implementing partners, and numerous other stakeholders in the public and private sector around the world. We-Fi has allocated $300 million to programs that will benefit close to 130,000 WSMEs and mobilize $3 billion from the public and private sectors. We-Fi takes an ecosystem approach to removing barriers to women’s economic empowerment, addressing constraints and opportunities related to finance, market access, capacity and the enabling environment.

Scope of Work

The Communications Consultant will work with the Senior Communication Officer of the We-Fi Secretariat and We-Fi’s digital communications coordinator (web manager). His/Her responsibility will be to co-design and implement communications activities, online campaigns, and applying strategic communications to different target audiences and stakeholders. There will be a special focus on the web platform and online channels; produce and edit online content, provide metric analysis and reports at regular intervals; provide best practice guidelines to operational colleagues on their deployment of social media tools; and provide overall support for the technical posting of documents/updates on the We-Fi website, supporting the governance function of the platform. Furthermore, the Communications Consultant will be instrumental in the editing and production of We-Fi collateral and promotion materials.

Duties and Responsibilities

  • Online comms content development and online outreach.
  • Writing and editing short feature articles
  • Placement of articles and documents on website (incl. technical uploads)
  • Newsletter development (monthly)
  • Social media strategy and implementation: Linkedin (regular updates), and explore strategy and implementation plan for new social media channel (Instagram, TBC). Produce online media posts and graphic design elements (post cards etc). Strategize around momentum, advertisement, new channels and online campaigns – Devise and implement an online dissemination plan for the Annual Report.
  • Develop and help to implement an editorial calendar
  • Dissemination strategy (social media) and posting around Annual Report
  • Establish metrics for monitoring impact and produce regular reports on impact for We-Fi Secretariat colleagues
  • Work independently on routine projects and programs, seeking guidance on complex issues as needed
  • Other collateral development: brochures / flyers etc.; support the writing and editing and creative concept development- work with vendor for execution

Selection Criteria

  • Education: BA/BS or MA/MS (in Communications, Journalism, Marketing, Public Relations, Creative Design, Language/arts).
  • A minimum of 2 years of relevant work experience
  • Strong familiarity with issues related to entrepreneurship, gender issues, SME development, and international development. Familiarity with the World Bank is an asset.
  • Good command of communications strategy implementation, especially digital communications and digital marketing.
  • Skilled in developing and leveraging technologies supporting communications efforts including websites, blogs, email marketing tools, etc.
  • Familiar with technologies such as WordPress, MailChimp, and InDesign; experience with Canva and Buffer is a plus; experience in producing social media content with little lead time.
  • Proficient in website and social media analytics.
  • Familiarity with (online) video production tools such as Premiere, Final Cut, etc. is a plus – Exceptional writer (English), communicator, and can operate under pressure and under tight deadlines with accuracy and professionalism.
  • Strong interpersonal skills and ability to work effectively with internal/ external partners in a multi-cultural environment.
  • Self-motivated, excellent organizational skills, and demonstrate willingness to provide assistance and support when needed.

Contract duration:

Level: Communications Associate / Online producer / Communications Officer – STC C1 or C2 level depending on experience

Timeframe: FY23 (July 2022 – June 2023) with the possibility of renewal

Days: 150 Days (initial contract)

To Apply:

To apply, please send a short motivation and CV (no more than 2 pages), including links to relevant websites and social media channels to: we-fi@worldbankgroup.org by 12 PM EST, July 1st, 2022.

Reporting and M&E Consultant


The Women Entrepreneurs Finance Initiative (We-Fi or the Initiative) was created in recognition of the critical role played by women’s entrepreneurship in empowering women, creating jobs, boosting inclusive economic growth, and ending poverty.  The Initiative, established in 2017, harnesses the public and private sectors to open new doors for women entrepreneurs across the developing world. We-Fi is hosted by the World Bank and its programs are implemented by six Multilateral Development Banks: African Development Bank, Asian Development Bank, European Bank for Reconstruction and Development, Inter-American Development Bank, Islamic Development Bank and the World Bank Group (World Bank and IFC). This initiative brings together donors from 14 governments (Australia, Canada, China, Denmark, Germany, Japan, the Netherlands, Norway, the Russian Federation, Saudi Arabia, Republic of Korea, the United Arab Emirates, the United Kingdom and the United States) who have, to date, collectively committed over USD350 million to We-Fi.  This collaborative partnership among governments, multilateral development banks, and other stakeholders has been designed to mobilize significant additional financing for women-led/owned businesses in developing countries, including in the most challenging environments. The current We-Fi projects seek to unlock $2.6 billion in additional financing for women-owned/led small and medium enterprises (WSMEs) in over 50 countries. To date, We-Fi has allocated close to  $300 million to Implementing Partners over three financing rounds.

We-Fi is focused on achieving sustainable, systematic, and scalable solutions focused on:

  1. Increasing Access to Finance. We-Fi provides capital, risk mitigation, and capacity building to enable financial intermediaries to expand women entrepreneurs’ access to debt, equity, venture capital, and insurance.
  2. Access to Training, Mentoring, and Networks. We-Fi builds the capacity of women entrepreneurs and connects them to mentors and networks to take their businesses to the next level.
  3. Increasing Access to Markets. We-Fi creates more linkages for WSMEs to access new markets and works with corporations to include WSMEs in domestic and global supply chains.
  4. Improving the Enabling Environment. We-Fi works with public and private sector actors to break down gender biases and legal and regulatory constraints that women entrepreneurs face in running their businesses.

The We-Fi Secretariat, housed at the World Bank manages day-to-day operations, prepares policies and procedures, guides external communications and advocacy, and manages partner relations and stakeholder engagement. The We-Fi Secretariat reports into the Office of the World Bank Managing Director for Development Policies and Partnerships (MDDPP). We-Fi Secretariat is seeking to recruit a Reporting and Monitoring & Evaluation (M&E) Short Term Consultant (STC) who can support M&E activities, including coordinating the effective implementation of the We-Fi Mid-Term Review.

Scope of Work & Deliverables

The STC will be expected to contribute to a variety of M&E related areas, working in close coordination with the We-Fi team. The priority areas include but are not limited to the following:

Monitoring & Evaluation

  • Update the results framework database and develop an efficient process to data analysis and extracting relevant datapoints.
  • Prepare data for use in Tableau dashboards. Coordinate with the Tableau developer on updating the dashboard.
  • Preform portfolio analyses and prepare presentations summarizing the results and outlining key achievements.
  • Monitor the We-Fi funded impact evaluations and research activities implemented by the Implementing Partners. Identify areas for sharing lessons among the IPs.
  • Identify M&E related areas where clarification and standardization may be needed and support developing relevant guidelines for IPs.


  • Support in preparing We-Fi reports to the Governing Committee, including portfolio overviews, the We-Fi annual report, and other ad-hoc reports and presentations as required.
  • In collaboration with the We-Fi team develop a concept for the We-Fi 2021 annual report, draft sections of the report and liaise with the copy editor.
  • Review the results submitted by We-Fi Implementing Partners (IPs) as part of the annual reporting cycle. Responsible for completeness and quality assurance.
  • Monitor projects’ progress and determine when and how the public project summaries should be updated. Develop appropriate processes to ensure that all project level information is effectively tracked, and project updates communicated timely.
  • Support in preparing We-Fi reports to the Governing Committee, including developing impact sections for the We-Fi progress reports, the We-Fi annual report and website. Develop creative ways to visualize and report impact data.

Selection Criteria

  • Master’s degree in a relevant field (e.g. Economics, Business, Finance, International Development, Public Policy) or equivalent professional qualification relevant to entrepreneurship and access to finance programs.
  • Five or more years of relevant experience in monitoring and evaluation and/or program management.
  • Strong knowledge of investment and advisory programs that support SMEs and women entrepreneurs.
  • Familiarity with the operating models of We-Fi Implementing Partners.
  • Demonstrated experience in designing, implementing and/or overseeing mid-term program reviews and/or impact evaluations.
  • Experience in indicator development, data collection and analysis, data quality assessments, and/or performance monitoring and reporting.
  • Strong analytical and project management skills.
  • Strong attention to detail and problem-solving skills.
  • Should be a self-starter, with a demonstrated high level of initiative.
  • Excellent Microsoft Excel skills are required. Familiarity with data visualization software (Tableau) is a plus.

Contract duration, remuneration, and reporting lines

The initial contract will be up to 50 days in FY22, with the possibility to extend it for up to 150 days for FY23. Most of the work may be performed remotely during FY22. The consultant is expected to primarily work during business hours in Washington DC time zone, and occasionally join early or late virtual meetings to accommodate stakeholders residing in other time zones.

To apply:

Interested candidates must submit a resume and cover letter by email to Sofia Azelmad at sazelmad@worldbank.org no later than April 22, 2022.