Hela runs a Tunisian online B2B marketplace that connects small and medium-sized enterprises with potential buyers and investors. Women in the Middle East and North Africa (MENA) region receive only 6 percent of all private equity and venture capital. As a working mother in a male-dominated industry, Hela stuggled to develop connections with potential investors for a long time. Hela is one of the three winners of the SheWins Arabia pitch competition. SheWins is a We-Fi funded IFC initiative that strengthens the knowledge and skills of women-led startups and businesses in MENA to support them with building their business plans and refining their pitches to potential investors. SheWins Arabia also seeks to connect women-led startups and enterprises to fund managers through networking events and a pitch competition.
Read more about She Wins Arabia and We-Fi’s efforts to connect WSMEs across MENA with access to finance and networking opportunities here.