Princess Reema bint Bandar bin Sultan bin Abdulaziz Al Saud, Princess, Entrepreneur and Philanthropist (Saudi Arabia, Kingdom of)
Over the past decade, Her Royal Highness has established a profile for advocacy of business growth, community health and women’s development issues. Formerly, she spent seven years as CEO of Alfa International, a multi-brand luxury retail company with Harvey Nichols Riyadh in its portfolio.
In 2013, Princess Reema founded Alf Khair, a social enterprise with an aim to elevate the professional capital of Saudi women through a structured curriculum focusing on professional guidance and career management.
In October 2017, she was appointed President of the Mass Participation Federation. Since August 2016, she has been Vice-President for Development and Planning of the General Sports Authority, a governmental body focused on developing the Saudi sports and physical fitness space. In 2017 Princess Reema was also named Member of Quality of Life Program Committee; and Head of Executive Committee for Quality of Life Program.
Princess Reema is a member of several advisory bodies including the Saudi National Creative Initiative, and is a founding member of the “Zahra” Breast Cancer Association. Recognitions include Business of Fashion’s Top 500 people working in the fashion industry (2013 and 2014); Fast Company’s Most Creative Person of 2014; one of the most powerful 200 Arab women, Forbes Middle East magazine (2014); Foreign Policy Magazine Global Thinker Mogul (2014); Young Global Leader (2015); and most recently, awarded the Sheikh Mohammed bin Rashid Al Maktoum Creative Sport Award in its Ninth Edition.