The ‘Women Leveraging E-Commerce’ Hub session featured inspiring MENA-based entrepreneurs at various stages of their e-commerce journey, with a focus on the unique opportunities and challenges they each faced in using e-commerce in the region. The discussion was facilitated by World Bank Senior Private Sector Specialists, Komal Mohindra and Meriem Slimane, and the entrepreneur panelists included:

• Yasmine ElMehairy, Co-Founder & CEO, Coushies
• Lara Shahin, Co-Founder, Jeron
• Hana Guellati, Founder, Ma Box Alger